Our Story

HELPING
GUATEMALA
RISE

Rise with every sip — cup by cup

The Origin

Kapalaj was not started to sell coffee. We started it because 6,000 farming families in Guatemala deserve more than a commodity price for extraordinary work.

The word «Kapalaj» comes from Maya K’iche’ and means «to rise» — to come up. It is not coincidental. It is our core. Every cup is a promise of uplift: for the farmer, for the community, for the future.

We are a coffee company and a registered NGO — because we believe that trade and dignity are not two separate things.

“Trade and dignity belong together”

NGO Programs

15% of all sales go directly
to the NGO program

Every purchase you make funds concrete programs in the Guatemalan communities that grow your coffee.

1,200+

children supported

Education

School supplies, teachers, and facilities for children in coffee communities. We have supported over 1,200 children in the 2025 school year.

5,000+

trees planted

Sustainability

Reforestation and soil health programs that protect the unique growing conditions for future generations.

800+

families trained

Farmer Training

Agronomy courses and business skills that give farmers the tools to increase quality and income.

40%

above Fair Trade

Economic Power

Microfinance and cooperative formation that provides 40% above Fair Trade prices and financial independence.

Three Pillars

Direct Trade

We buy directly from farmers at prices 40% above the Fair Trade standard. No middlemen. No secrets.

Full Traceability

Every coffee lot is fully traceable to one specific farm, one specific family, and one specific harvest season.

Community Impact

15% of every sale goes directly to NGO programs in the coffee communities we work with.

Help Guatemala rise.
One cup at a time.

Shop with Purpose